AI Fruit Identifier
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My mum will not hear a word against Sainsbury's, and it comes down entirely to Nectar. She can tell you her points balance without checking, unprompted, mid-conversation about something else entirely. The app flags a Nectar Price the moment one shows up on something you buy regularly, which is more useful than it sounds. Slots disappear faster than Tesco's though. Found that out the hard way on a Sunday morning with an empty fridge.
My sister has used Asda for years and has never once brought it up, good or bad, unless I ask directly. For a grocery app that might be the strongest endorsement going. It's cheap, it works, nobody thinks about it beyond that.
Paying More And Knowing It
No shops behind Ocado at all. It exists purely as a delivery operation, and that focus shows in slots that actually hold instead of drifting. M&S food is the reason I signed up originally, since I couldn't get it anywhere else online, and the basket total is noticeably higher than Tesco's every single time. There's a Price Promise meant to close that gap. I still notice it hasn't.
Waitrose gets opened when I'm cooking something that actually matters, not for the weekly refill. Seasonal, higher welfare standards, produce that holds up under a bit of pressure rather than falling apart. Everyone who shops there regularly already knows what they're paying for.
The App That Changed Underneath Everyone
A friend mentioned offhand that her local Amazon Fresh had shut. That's how I found out Amazon closed all nineteen of its UK Fresh stores in early 2026, with a few converted into Whole Foods. What's left runs through partnerships instead. Prime members can order through Morrisons, Co-op, Iceland or Gopuff from inside the Amazon app, which is less Amazon's own grocery service now and more Amazon opening a door into someone else's shop.
I use it because the Prime subscription's already paid for. Works fine. Doesn't feel like Amazon's, exactly.
The Ones You Call Rather Than Order From
Co-op's on-demand delivery runs through Deliveroo or Uber Eats behind the scenes for most of it. It's outlasted the standalone rapid delivery apps that came before it, an existing retailer behind the brand tends to help with that. Deliveroo Hop covers the same kind of gap, the missing lime, the recipe you started before checking what's actually in the fridge.
Neither of these is a real grocery app to me. They're a fix for a specific hour. Fine for that. Nobody's building a weekly shop around them.
Not Delivery At All
Every app above eventually gets things to your door. None of them check whether the punnet of strawberries in your hand is any good, and that's caught me out more than once, fine on top, soft two layers down by the time I get home.
PickFresh gets opened standing in the actual aisle, camera on the fruit, before anything goes in the basket. There's more on how the scanning works in our best app for fruits and vegetables guide, and how it tells different produce apart in the veggies and fruit identifier post.
Where I've Landed
Tesco or Sainsbury's for the main shop, whichever already has your points. Ocado if range matters more to you than the total. Waitrose for the meals that actually matter. Amazon if Prime's already paid for. Co-op or Deliveroo Hop in reserve, nothing more. PickFresh for the one job none of the others were built for, working out which piece of fruit is worth taking home.
Better combination than this? Let us know over on the PickFresh blog.
Frequently Asked Questions
Ocado is the best for fresh produce quality, thanks to its Marks and Spencer partnership and temperature-controlled delivery vans. Tesco is best for coverage and Clubcard savings. For checking produce freshness on arrival, PickFresh is the best companion app — scan any delivered fruit or vegetable to get a freshness score.
